Ricefield is a growth agent for agencies. It reads every account, explains what moved, proposes the change and checks whether it worked. Your team says yes before money moves.
Agencies hire people to make changes, dashboards to spot which change to make, and reports to explain them afterwards. Across many clients, that is the job.
Ricefield does that part, and brings you only what needs a person.
Six steps, every day, on every client.
Shown on Bayleaf Dental, a sample clinic. Each step hands to the next, the way water steps down a hillside.
1
Observe
Reads Google Ads, Meta, GA4 and Search Console every day.
Reading Google Ads: search terms
✓Checked 38 things · drafted 1 change
Google Ads campaigns, search terms, changes
GA4 enquiries by page
Search Console queries for the clinic
Example: Ricefield's live steps while it reads Bayleaf Dental's accounts.
2
Explain
Says what moved, and whether it’s outside the normal range.
Normal, with one thing to look at
Enquiries are in their normal range. One thing needs a look.
Cost per enquirySGD 48
SGD 31normalSGD 72
Example: cost per enquiry of SGD 48, inside a normal range of SGD 31 to 72.
3
Decide
Brings you one decision at a time, with its recommendation first.
1 of 2 to decide
Exclude “free dental clinic” (exact) from Implants – Search
Add negative keyword · Bayleaf Dental
These searches look for free public care, not a private clinic. Excluding only this exact search keeps the implant searches that do book.
What changes
Negative keyword “free dental clinic”, exact match
Apply for meAlwaysNo
Example: one decision card with the recommendation first and three answers.
4
Act
Applies the change once, reads it back, and keeps the undo.
Excluded “free dental clinic”
✓Checked against the account’s rules
✓Applied once, 10:42
✓Read back from Google Ads
Result read on 19 NovUndo
Example: the receipt of an applied change, with its read date and undo.
5
Verify
Judges the result on a date it set before the change.
Judged 19 Nov
Spend on free-care searches fell, enquiries held.
WorkedDidn’tToo early
Measured against what Ricefield expected on 5 Nov, before the change.
Example: a change judged on its read date as worked.
6
Learn
Kinds of change earn the right to apply without asking, and lose it after one backfire.
What Ricefield may change
Add negative keywords8 yeses, no backfires
AskAlways
Raise daily budget2 yeses so far
AskAlways
Example: one kind of change has earned Always; another still asks.
Only what needs you comes up.
Ricefield watches every client all day, and silence is the default. When something needs a person, it asks one decision, with its recommendation first. Answer it from your desk or your phone.
9:41
ClientsNow 4
Bayleaf DentalGoogle Ads · Meta2 decisions
Tidewater PhysioGoogle Ads1 decision
Teak & Tile InteriorsGoogle Ads · MetaQuiet
Kopi LaneMetaQuiet
Northside RenovationGoogle Ads1 decision
Petal & Pine FloristGoogle AdsQuiet
Tell Ricefield what to do
Bayleaf Dental · 1 of 2
Exclude “free dental clinic” (exact)
Apply for meAlwaysNo
Example: Ricefield on a phone. Six clients; Bayleaf Dental, Tidewater Physio and Northside Renovation have decisions waiting, the rest are quiet. The first decision is shown beside the phone.
Every change, with what happened next.
Your team’s changes, Google’s automatic ones and Ricefield’s sit on one line, each with its result. It’s what you show a client who asks what you did and why.
Bayleaf Dental
29 OctYour team
Added 12 negative keywords
Read back. No change to enquiries.
31 OctGoogle
Auto-applied a higher bid limit
Cost per enquiry up 9%, inside the normal range.
5 NovRicefield
Excluded “free dental clinic”, after a yes
Result to be read on 19 Nov.
19 NovRicefield
Judged it: worked
Spend on free-care searches fell; enquiries held.
Example: four changes by a person, Google and Ricefield, each with its result.
The rules it keeps.
A yes before money moves.
Every change that touches spend waits for a person. Autonomy is granted one kind of change at a time, and taken back after a backfire.
Every number traces back.
Numbers come from the synced accounts and can be checked. Nothing is filled in, and what isn’t measured is called unmeasured.
Each client’s data stays put.
Access is scoped to the people you sign in. One client’s data is never shared with another client or another agency.
“Too early” beats a guess.
At a few leads a week most moves are noise. Ricefield says how sure it is, and says “within the normal range” when that is the truth.
Changes and applies on Google Ads. Reads Meta, GA4 and Search Console.
These rules come from Wherewit running Ricefield on its own clients every day.
What agencies ask first.
Does Ricefield change anything without asking?
Not unless you let it. Every change that touches money waits for a person’s yes. Once one kind of change on one account has a track record, you can let it apply without asking. It goes back to asking after a single backfire.
Which channels does it work with?
It reads Google Ads, Meta, GA4 and Search Console. It proposes and applies changes on Google Ads.
Where does client data live?
Each client’s data stays in its own scope, seen only by the people you give access. It is never shared with another client or another agency.
What does it cost?
We haven’t published a price yet. Book a call and we’ll talk it through with your clients in mind.
See it on one of your clients.
A short call, one of your accounts, and what Ricefield would say about it.
